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Be green be happy
Smart Power campaign
Web/ Roving Exhibition
The HK Electric Smart Power Campaign aims at educating the younger generation to cultivate the habit of sensible electricity consumption. In the past decade, it has launched many tailor-made activities for primary and secondary school children, attracting the participation of over 380,000 students and general public altogether.
Built on the theme of "Be Green, Be Happy", a series of characters to promote the messages of energy saving and environmental protection via interactive channels.
Client /
Hong Kong Electric
Role /
Designer
Target /
School/ Child
Year /
2014-15
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