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Be green be happy
Smart Power campaign
Web/ Roving Exhibition
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The HK Electric Smart Power Campaign aims at educating the younger generation to cultivate the habit of sensible electricity consumption. In the past decade, it has launched many tailor-made activities for primary and secondary school children, attracting the participation of over 380,000 students and general public altogether.
Built on the theme of "Be Green, Be Happy", a series of characters to promote the messages of energy saving and environmental protection via interactive channels.
Client /
Hong Kong Electric
Role /
Designer
Target /
School/ Child
Year /
2014-15
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