YVONNE SEK

Feels So Right

Brand Activation/ Print Collateral/ POSM

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TENCEL™ is Lenzing’s flagship brand for textile in Lenzing.

They wants to re-examine their brand architecture and reposition their different types of fibers. This move was intended to facilitate the new business strategy by seeking to establish TENCEL™ as a recognized ingredient brand in the end consumer market.

Client / 

Lenzing

Role / 

Designer

Target / 

Public

Year / 

2017-2018