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Tencel
Feels So Right
Brand Activation/ Print Collateral/ POSM
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TENCEL™ is Lenzing’s flagship brand for textile in Lenzing.
They wants to re-examine their brand architecture and reposition their different types of fibers. This move was intended to facilitate the new business strategy by seeking to establish TENCEL™ as a recognized ingredient brand in the end consumer market.
Client /
Lenzing
Role /
Designer
Target /
Public
Year /
2017-2018
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